I find it rather ironic that the spear-head of this event is a comedian. Perhaps - as the saying goes - God does have a sense of humor.
Also, read this article from the Tenessean about the event - but be sure to read the comments section as well. Some of the most insightful comments are from unbelievers.
I'll conclude with a few quotes from the Tenessean article:
At the GodMen event, men "won't be required to cry or hold another man's hand," Stine said.
[At the GodMen event,] No pastors will speak because men don't like being preached to, he said.
At the daylong GodMen event downtown Saturday, men will be able to cuss, smoke cigars, watch videos of football pileups and car crashes...
Crawford, 43, a printing company marketer. "A lot of men don't like church because you've got to shave and you've got to dress up (iamchief asks, "So...what do you do if you work in an office?")